Idea Generation is a High-volume Business that Takes Time

The more ideas you produce, the higher is the probability that one of them is a bright one. But are you spending enough time and do you have the right processes in place to boost ideas within your company? So what does this YouTube clip tell you about your creative processes?

Being creative takes time. Statistics say that 1 out of 30 ideas is a good one. In reality that means that you have to come up with 29 bad ideas to get a good one. To come up with 10 good ideas that can evolve into profitable innovations you need 290 bad ideas. Terrible, isn’t it—and who is prepared to put up with 290 bad ideas?

So what does this YouTube clip tell you about your creative processes?

Martin Gunnarsson

Product Director & ERP Evangelist

Martin is Product Director and ERP Evangelist at IFS R&D, with two decades experience of working with ERP software, and a passion for product strategies, innovations, marketing and sales. Martin has gained a broad experience of global business thanks to years spent abroad in Germany and Japan, involvement in company acquisitions, and customer and partner activities all over the world. Martin is also a frequent speaker at conferences and events. Martin is Product Director for Manufacturing, Supply Chain and Global Extensions, and a member of the IFS R&D Management Team.

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