Laura Zadravetz

Director of Marketing Communications

As Director of Marketing Communications for IFS North America, Laura Zadravetz’s role is to continually increase IFS’s North American thought leadership eminence and brand awareness to help drive business results. Laura is responsible for digital marketing programs, regional and corporate campaigns, advertising, awareness through the media, content creation on a strategic and creative level, social media, sponsorships and event participation. Under Laura’s leadership, the marketing communications team has grown IFS’s presence in North America across an increasingly diverse set of vertical industries and solution interests. Laura joined IFS in 2012. She had previously held senior management positions at The Frantz Group, a marketing and management consulting company in the information technology industry. Laura’s effective management practices and process management skills bring to IFS a degree of consistency and rigor that is often absent from the marketing communications discipline.