Per Åsberg

Global Brand Director

Per is responsible for brand management at IFS, including sponsorships, reputation management and brand metrics. Prior to IFS, Per was one of the people behind a market research start-up company and is a real expert on data analysis and marketing metrics.

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Article By Per Åsberg

basketball Big TEN + 1partnership
It’s a slam dunk for IFS at the 2023 Big Ten Basketball tournament in Chicago.
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Brand Marketing + 1Moment of Service
It takes a village to raise a child … and to rebrand a company!
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SportPesa Racing Point F1 Team
Featured F1 + 1SportPesa Racing Point
Q&A with SportPesa Racing Point F1 Team
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IFS Brand
Featured Corporate Culture + 4culture Gartner IFS IFS brand
“Hire for Culture”: the story of a purple brand
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International Women’s Day
Featured IFS + 2IFS Education Program International Women’s Day
Two steps towards gender equality
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Corporate Social Responsibility
Featured Corporate Social Responsibility + 3CSR Strategy survey
81% of large businesses need socially responsible suppliers – are you one of them?
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IFS Education Program
Featured Corporate Social Responsibility + 4CSR IFS Education Program science Technology
IFS and 80+ universities join forces to boost tech interest with the next generation
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Damiano Molfetta, the Sauber F1 Team’s Head of Systems Engineering
Featured Analytics + 7Big Data business intelligence Formula 1 Internet of Things IoT principal partner Sauber F1 Team
Q&A with Damiano Molfetta, the Sauber F1 Team’s Head of Systems Engineering
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Featured change + 2national culture organizational culture
How organizational & national culture dictates change in a company
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